Advertising page showing small metal goods - hooks, eyelets, press studs.
Advertisement for Waldes products.

Almanac okresu Praha 13, 1934

From Prague to the world

Gallantry goods. That sounds old-fashioned. But these small metal objects make everyday life easier for many people: hooks, eyelets, zips, clasps and, above all, the press stud, which is produced industrially using a patented process.

Cardboard label with press studs.
Push buttons from Koh-i-noor.

Public domain

„Koh-i-Noor“ is the name of the press stud, a bold name for a small piece of metal, as it is also the name of the largest diamond in the world, which adorns the British Queen's crown.

Modern marketing

Black and white photograph. Portrait of Jindřich Waldes, gentleman in suit and tie.
Jindřich Waldes, 1912.

Langhans, Public domain

But this is part of the modern and bold marketing of the company's co-founder, Jindřich (Heinrich, Henry) Waldes. A trained locksmith, he started production in a simple workshop but quickly became the world market leader for gallantry goods.

Black and white photograph. Tram carriage with lettering on the roof.
Tramway with advertising lettering for Koh-i-Noor, 1913.

Public domain, via Wikimedia Commons

Waldes & Ko. successfully implements new marketing strategies, invents a distinctive corporate design and is also progressive in its corporate management. Jindřich Waldes knows how important good and trusting cooperation and the motivation of his employees are for the success of the entire company. In his Prague factory, which opened in 1907, he not only offers his employees a canteen, but also a library and a fitness room and builds them modern company flats.

Advertising motif in sepia tones. Young smiling woman with a press stud in her eye.
The best-known face of the Waldes company.

National Archives in Prague, Public domain

In 1916, he founded the Forest and Button Museum and collected works by his artist friend František Kupka, among others. Kupka, a pioneer of abstract painting, also created the well-known motif of the smiling young woman with the button in her eye.

The Waldes company in Dresden, managed by Sigmund Waldes

Advertisement page showing six factories.
Waldes' factories in Prague, Dresden, Paris, Warsaw, New York and Barcelona.

Almanach okresu Praha 13, 1934.

The Waldes company quickly expanded to the USA, Switzerland, Austria, France, England, Spain and Poland and to Germany, where Sigmund Waldes, the younger brother of the company founder and fourth partner, established a branch in Dresden in 1904. A stately factory building is also built here.

Black and white photography. Exhibition room with paintings hanging on the walls.
Exhibition in Dresden: More recent works of art from private collections in Dresden, 1929. On the right is the painting by Corinth that Waldes lent to the Sächsischer Kunstverein.

df_hauptkatalog_0099451 © Deutsche Fotothek / Unknown photographer

In 1908, Sigmund Waldes marries Ida Hirsch, their son Harry (1909) and daughter Vera (1914) are born. The family moved into a villa at Kaitzer Straße 30 in the southern suburbs of Dresden. Sigmund is now able to expand his collecting activities: He became enthusiastic about contemporary art, collecting works by Corinth, Liebermann, Thoma and expressionist graphic art. He favoured artists who worked in Dresden or Prague. He repeatedly lends his artworks when he is asked to exhibit them. In an anniversary exhibition in 1929, the Sächsischer Kunstverein showed 17 paintings from the factory owner's collection, including Lovis Corinth's large-format oil painting „Joseph and the Wife of Potiphar“.

Displacement of Jewish businesses

Black and white photograph. Production hall with workers.
Production hall of the Waldes & Co. factory in New York, 1930s.

National Archives in Prague, Public domain

When the National Socialists came to power, Sigmund Waldes was forced out of the company due to his Jewish background and had to hand over the management of the company in 1938. Desperate, he travelled to his brother Jindřich in Prague at the beginning of September 1938. He advises him to flee immediately.

Sigmund follows the advice and flees first to Paris, then on to the USA. He is able to take over the management of a family-owned factory there. He dies on Long Island in 1961.

ID document with passport photo in the left corner and stamp.
Vera Waldes' identity document as a member of the Resistance.

Matejnov, CC BY-SA 4.0 , via Wikimedia Commons

Daughter Vera joins the Resistance

His wife Ida, son Harry and mother-in-law Ernestine also managed to escape to the USA. Their daughter Vera remained in Europe. She joins the Resistance in Paris, where she meets her husband, the Czechoslovakian journalist and resistance fighter Otakar Hromádko.

Persecution and death of company founder Jindřich Waldes

Black and white photograph. Portrait of Jindřich Waldes, gentleman in suit and tie.
Jindřich Waldes, 1934.

Almanac okresu Praha 13, 1934

His brother Jindřich, on the other hand, could not decide to flee for a long time. Although he had the foresight to bring his family to safety, he did not want to leave his company in Prague. In June 1939, he was dismissed as factory director by the National Socialists and arrested shortly afterwards. He was first sent to Dachau concentration camp and then to Buchenwald. His family was able to ransom him for a large sum of money. He wanted to emigrate to the USA from Portugal, but died on the threshold of freedom during a stopover of his passenger ship in Cuba in May 1941.

Plundering the art collection

Meanwhile, the Waldes„ Dresden factory is “Aryanised„ and the villa becomes an SS office. The art collection is also confiscated. Some parts of the collection are confiscated by the Gestapo as “degenerate„ - drawings and prints by leading Expressionists, including Karl Hofer, Otto Kokoschka and Emil Nolde. Another part of the artworks is selected for the “Linz Collection", Hitler's planned Führer Museum.

Black and white photograph. Portrait of a man in uniform, Martin Bormann.
Martin Bormann (1939).

Federal Archive, Image 146-1968-100-21A / Friedrich Franz Bauer / CC-BY-SA 3.0, CC BY-SA 3.0 EN , via Wikimedia Commons

The rest is auctioned off by the Berlin auction house Hans W. Lange on behalf of the Reich Ministry of Economics and in favour of the Deutsche Golddiskontbank. The Munich art dealer Maria Almas-Dietrich, who supplies Hitler and other leading National Socialists with art, often from former Jewish owners, buys the painting „Spring Landscape“ by Johann Sperl (1849-1914) at auction. She sells it to Reichsleiter Martin Bormann, who uses NSDAP funds to acquire hundreds of works of art, primarily to decorate party buildings.

Black and white photograph. Framed painting on the back of a lorry, uniformed people.
Delivery of artworks to the Central Collecting Point Munich 1945/46.

Photo archive at the Central Institute for Art History, Munich

During the Second World War, Sperl's painting and many others were taken to the Altaussee salt mine in Austria to protect it from the bombing raids. After the end of the war, the American forces seized it there and brought it to the Central Collecting Point in Munich in October 1945.

Restitution of the looted painting

Painting. Two little girls and a lady with a parasol, on a path through a flowering meadow.
Johann Sperl: Spring landscape (around 1880).

Bayerische Staatsgemäldesammlungen

As no application for restitution was made for the painting, the Free State of Bavaria was able to transfer ownership of it to itself in accordance with Allied legislation in 1956 and transfer it to the Bavarian State Painting Collections.

In 2019, Harry Waldes' two daughters, who live in the USA, demanded the restitution of the painting through their legal representatives. In close dialogue with the heiresses and the researcher commissioned by them, the provenance research team at the Bavarian State Painting Collections reconstructed the eventful ownership history and confirmed the heiresses' claim. And so, after more than eighty years, the artwork returns to its rightful owners.

Article by BR about Sigmund Waldes

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Related links

The story of Koh-I-Noor 

The fate of Jindřich Waldes

Restitution of the Waldes Collection at the Deutsches Museum →